It Starts with the Story: Why Our Brand Immersion Meetings Matter
We craft experiences that live and breathe your brand. And to do that well, we have to start where your story starts. That’s why we’ve made our Brand Immersion Meeting the cornerstone of every new client relationship. This is not a formality or a kick-off call. It's a deep dive into what makes your brand your brand so we can design something that feels unmistakably you.
Let us show you how it works and why it’s one of the most valuable hours we’ll ever spend together.
Step One: Get to Know the People Behind the Brand
We always kick things off with intros.
Who are the decision-makers? Who’s been along for the full ride? Who’s new and bringing fresh energy? We want to know the team behind the brand, because understanding the people means understanding the priorities, the pressure points, and the potential.
We do this to understand and align with your internal culture so every event we produce reflects who you are behind the scenes.
Step Two: Learn the Story (The Real One)
Every brand has a beginning. We ask about:
Your founding story (What sparked the idea?)
Major milestones and moments of change
Lessons you’ve learned, especially the ones that shaped your evolution
We’ve heard origin stories over coffee, through laughter, sometimes with a few tears. That backstory becomes the heartbeat of how we design. When we understand where you’ve been, we can better support where you’re going.
Step Three: Dial Into the Look, Feel & Voice
Logos, font styles, and hex codes don't make your brand. Instead, your brand is the accumulation of your values, mission, public relations, employees, reputation and beyond. That's why in our immersion session, we get crystal clear on:
How the brand should look, sound, and feel
Key mantras or phrases that matter
Where the guidelines are flexible and where they’re sacred
This gives us the tools to make sure every print piece, activation, venue choice, and even food styling speaks your brand fluently.
Step Four: Design from Purpose, Not Just Product
Once we understand your story and your style, we dive into your offerings and what makes them different. Your Unique Selling Position (USP) distinguishes you from your competition and it's what your clients buy.
We want to know:
What you do best
Why your audience chooses you
What value you’re offering in this moment
Then, we translate that into experience. We've seen time and again how purpose-built moments that connect emotion to your offerings lead to real-life growth.
What This Looks Like in Real Life: Power of Procurement 2025
Let’s take a recent example: the Power of Procurement 2025 summit.
The mission was clear: spotlight food equity, sustainability, and values-driven sourcing. But bringing that to life meant more than slapping “eco-friendly” on a sign.
Because we’d done the brand immersion work, we were able to help the team:
Choose Catering by Michaels, a partner whose sustainability record is backed by a 4-Star Green Restaurant Association certification, local sourcing, and a culture of employee retention that spans decades.
Highlight Nafsi, a Black-owned South Side catering partner deeply invested in food justice, talent incubation, and circular sustainability.
Reinforce the message with a plant-based by default menu; something that aligned with both the mission and the guest experience.
From venue to vendor, from signage to storytelling, every detail reflected the brand's values because we understood them from the very first meeting.
Here’s the Bottom Line
If you want your event to feel like your brand, you have to start with brand immersion. It’s where alignment happens. It’s where trust gets built. And it’s how we make sure your experience is rooted in truth, not trend.
We don’t just ask what your event needs to do. We ask what your brand needs to say and then we build every moment to say it clearly.
Want to schedule a brand immersion session with us? Reach out. We’d love to hear your story.
